MILITARY PROGRAM

At Subaru, we are proud to welcome those who serve to the Subaru VIP Military Program. Through this program, those in active duty and reserves, all military retirees, and veterans within 24 months of separation may be eligible to receive $500 off the purchase or lease of a new Subaru.

Once you negotiate your best price with a Subaru retailer, you’ll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.

Click the link below to request a military discount today. Note your eligibility must be verified by our trusted partner, ID.me, during the request process.

For complete program details and eligibility information, please contact your local participating Subaru retailer or VIP Program Headquarters at vipprogram@subaru.com for further assistance.

Because words aren’t the only way Subaru thanks you for your service.

*Offer subject to change. Cannot be combined with other VIP program offers. May be combined with any other retailer or customer incentives when purchasing. This offer applies to those in active duty and reserves, all military retirees, and veterans within 24 months of separation.